A little about Just B

Natural care,
made personally.

Meet Brigitte Gariepy, the maker behind Just B Natural, a small-batch collection of everyday care and home products handcrafted in Gatineau, Québec.

Brigitte Gariepy, founder and maker of Just B Natural

Brigitte Gariepy’s story

A simple idea, made with care.

Just B Natural grew from my desire to make everyday care feel simpler, more thoughtful, and more personal. I create every product in small batches with carefully chosen ingredients and hands-on attention. What began as a simple idea has grown into a collection of soaps, body care, and home essentials that fit naturally into real life. I make each batch myself here in Gatineau, Québec.

Before soapmaking, I spent over 25 years as a baker and cake decorator. That work shaped my love of craft, detail, and creating with my hands. I’ve always been artsy and a little bit crafty, and after retiring from the baking world, I found myself drawn back to the basics: making sourdough, brewing kombucha, reconnecting with simple, traditional skills. Soap came next, and one batch led to another until Just B Natural took shape.

Today, I choose to grow old naturally, to use real ingredients, and to keep life as honest and uncomplicated as possible. My products reflect that philosophy: made with intention, crafted by hand, and designed to support a life that values simplicity, authenticity, and the beauty of staying true to yourself.

Naturally yours,
B

Simply natural

A calm, straightforward approach to ingredients and everyday care.

Small-batch care

Made in limited quantities with attention given to each product.

Human connection

Questions and order confirmations are handled personally by email or Instagram.

Find your ritual

Browse slowly.
Choose what feels right.

Explore the full collection, learn about our ingredients and scents, or collect your favourites in the cart.